Armor All Expands

Armor all has expanded by signing exclusive licensing agreements for the introduction of Armor All branded car vacuums, modular floor tiles, and a line of auto body and fiberglass repair products. The licensing agreements were developed and negotiated by Los Angeles-based new business development consultancy Brand Sense Partners, LLC (BSP), and will broaden car care solutions available to consumers under the ARMOR ALL brand.

It looks as if Armor All is positioning themselves to be the leading car care company for both the inside and outside of the vehicle. I do have to say I have always been impressed with the shine that Armor All gives my wheels. I think this is a great move for Armor All as they seek out to become a 'one stop shop' for care care.

Some of the additions will include:

Cleva North America, a leading worldwide manufacturer of wet dry vacuum cleaners, accessories and outdoor power equipment, will introduce the Armor All(TM) branded Utility Vac, a 2.5 gallon wet/dry vacuum with a six-amp, two-peak motor and features on-board accessory storage, a blower function and an automatic shut-off to prevent overflow. Specifically designed for automotive care, the vacuum comes complete with a detail accessory kit including a six-foot hose, reusable cloth filter and foam sleeve, round dusting brush, crevice tool, deluxe car nozzle and a storage pouch. Cleva's Armor All branded Utility Vac has a MSRP of $39.99 and will be available at retail beginning in the fall of 2008.

New commercial-grade Armor All(TM) branded interlocking Floor Tiles by Forma Floor, manufacturer of professional grade flooring tiles for the racing industry, will also be offered by Forma Floor. They are constructed of a unique, high-impact polypropylene material that is extremely resistant to UV light, oil, chemicals, bacteria, weather and stains. Available in a variety of colors, the flooring tiles feature easy-snap assembly that will offer consumers an alternative to the lengthy and often laborious installation process required for garage flooring products currently found in the marketplace. The flooring tiles will be launched at retail during the spring of 2009.